Legal Last updated: 31 July 2026

Cookie Policy

This Cookie Policy explains what cookies are, which cookies Ellwood Nutrition uses, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and perform functions such as remembering your preferences. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services operating on that site ("third-party cookies").

Similar technologies - including pixels, local storage, and session storage - may function in a comparable way and are also covered by this policy.

2. Legal Basis for Cookies

Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we obtain your explicit consent before placing non-essential cookies on your device. We implement Google Consent Mode v2, which defaults all consent signals to denied until you actively accept via our cookie banner. Strictly necessary cookies do not require consent.

3. Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not store any personally identifiable information and do not require your consent.

Name Purpose Duration
cookieConsent Stores your cookie consent choice to prevent the banner reappearing on every visit localStorage (persistent until cleared)
PHPSESSID Standard session cookie used by the server to maintain session state (form submission) Session (deleted when browser closes)

3.2 Analytics Cookies (Optional - Consent Required)

These cookies help us understand how visitors use our website. All data is aggregated and anonymised. These cookies are only set after you have given your explicit consent.

Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users; aggregated traffic analysis 2 years
_ga_* Google Analytics Session state for GA4 measurement 2 years
_gid Google Analytics Distinguishes users within a 24-hour period 24 hours

3.3 Advertising Cookies (Optional - Consent Required)

These cookies may be set by advertising partners to build a profile of your interests and show relevant adverts on other websites. They do not store personal information directly but uniquely identify your browser and device. These are only placed after explicit consent and governed by Google Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization - all defaulted to denied).

Name Provider Purpose Duration
_gcl_au Google Ads Conversion tracking and remarketing 3 months
IDE Google DoubleClick Advertising targeting and measurement 13 months

4. Google Consent Mode v2

Our website implements Google Consent Mode v2. When you first visit, all consent signals are set to denied by default:

  • ad_storage: denied
  • ad_user_data: denied
  • ad_personalization: denied
  • analytics_storage: denied
  • functionality_storage: granted (strictly necessary)
  • security_storage: granted (strictly necessary)

If you click "Accept All", these signals are updated to granted and the relevant cookies are placed. If you click "Reject Optional", signals remain denied and only strictly necessary functionality operates.

5. How to Manage Cookies

You can manage your preferences at any time:

  • Via our cookie banner: click "Reject Optional" to deny non-essential cookies, or "Accept All" to grant all. Clear your browser's localStorage (cookieConsent key) to reset your preference and see the banner again.
  • Via your browser settings: all major browsers allow you to view, block and delete cookies. See your browser's help documentation for instructions. Note that blocking all cookies may affect website functionality.
  • Via Google's opt-out tools: Google Analytics Opt-out Browser Add-on and Google Ad Settings.

6. Changes to This Cookie Policy

We may update this Cookie Policy when we add or remove cookies or when legal requirements change. The date at the top of this page shows when it was last revised.

7. Contact

For questions about our use of cookies:

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have been infringed.